South Carolina native, born and bred, Familur Max is known for his distinct style and presence. He possesses talent and musical passion that he adapted at an early age. 
He always knew he stood out of a crowd with his unique style and looks and that the entertainment world was not too far off. Although music has always been in his blood, Max didn't take full advantage of his talent until high school. While finding himself as an artist he enrolled in acting and modeling classes to help express himself as an entertainer and appeal to the public. Max also had the opportunity to open up for artists such as Nicki Manaj, Gucci Mane, Soulja Boy, Ace Hood, Jadakiss, as well as perform at college step shows and homecomings.Growing up in the 90's Familur was influenced by numerous rappers in the game such as; Jay Z, Biggie, Nas, Ludacris, and Outcast, to name a few. Using management skills he, along with fellow rapper J-S0, created a new movement for their younger generation of peers called the Born to Fly Movement. In this movement rappers J-S0 and Familur Max have been able to redefine grinding until you reach the stars. It has influenced many other young aspiring artist in the community. The two have came together on numerous projects going by the name of "The Hii" formerly known as Young Fam. The Hii has had the opportunity to have live appearances on live radio shows, and mixtapes. They are currently on Datpiff and Live Mixtapes, and have over 100,000 channel views on YouTube. Their social media following is growing rapidly with fans that support their music. Max is currently working on the EP titled "Get Familur" which is Max's third solo project and also collaboration with up and coming producer Na, The project will drop top of 2018.